AUDIENCE-DRIVEN LANGUAGE GENERATION
PERSONALIZED MESSAGING
Your audience is telling a story that you have yet to discover. Writesof’s natural language generation machines are tuned to adapt to different audience types and user groups.
This new technology uses real-time audience behavior feeds that autonomously send signals that train each machine how to communicate with your audience with personalized precision, with goal-oriented narratives that are strategically descriptive , persuasive, searchable, and quantifiably unique.
NATURAL LANGUAGE GENERATION IN ONLINE RETAIL
With Writesof’s recent launch of our first retail-tuned NLG system, Automated Copywriting, “AC”, online retailers and product marketers will have access to the most advanced natural language generation platform for e-commerce.
Writesof’s mission is to empower writers to focus more on the interactive aspects of writing, such as angles, tone, and personalization, delegating the elemental and analytics-based writing workflow to Writesof.
Automated Copywriting for Consumer Brands and e-Commerce
Automated Copywriting “AC” is the first NLG platform developed specifically for writing intelligent product descriptions that can be published, with precise message focus and content variability, to multiple channels. Click here to discover the full potential of the AC content generation platform. If you are interested in participating in the AC partner program, please visit the Automated Copywriting website, www.automatedcopywriting.com.
Dynamic NLG
Our proprietary natural language processing tools analyze relationships between audience and message. Each NLG machine is built independently for each unique brand voice.
Writesof understands your highly competitive and costly content creation workflows, which is why we built a solution that relies on human-author-produced text, which means it requires minimal human oversight.
Dynamic natural language generation used to rely on templates and subject-attribute dependencies. Writesof empowers writers and marketing professionals to experience a truly dynamic NLG system, one that reasons decisions with correlating audience data, not programmatic algorithms.
With advanced machine learning capabilities, Writesof is leading a new shift in natural langauge generation whereby communication signals are sent and received in near real time. Machines can develop a personality, in our case brand identity, simply by emulating preexisting messages sent and received by one or more persons.
Consumer Behavior
Your customers certainly know more about your products than your copy writers do. Online shoppers may cumulatively spend hours browsing for features and benefits before they make a purchase in a category. In doing so, they reveal, via data signals, what they want, what interests them, what causes them to buy, and what causes them not to buy. Their behavior signals, actions, and inactions are recorded as browsing sessions, history, and cookies. Other signals can be retrieved from unrelated user group data on your competitor sites.
Message Engagement Analytics
All such data is quite valuable, especially if implemented in a natural language generation machine designed to write product copy. Writesof NLP and NLG systems have a unique ability to “learn” every jot and tittle about your content, your competitor’s content. User behavior, traffic signals, and ROI drive decision algorithms, all while self-monitoring with benchmarked performance metrics. This ensures that every new word that you publish or decide to keep as is undergoes continuous performance monitoring, with old product descriptions and content serving as benchmarked alternates.
Advancements In Natural Language Generation
Natural language generation (NLG) technolgy is a form of artificial intelligence that employs natural language processing tools that finitely translate structured attribute data into template-based narratives about a set of events and or measurable facts. Audience-driven natural language generation, such as what Writesof’s AC NLG system uses, is AI that uses machine learning to learns how to write on a performance basis by analyzing current and historic author-audience interactions and goal performance.
Natural Language Generation
Natural language generation (NLG) technology is a type of artificial intelligence that systematically produces written descriptions, stories, reports, or ads from various data sets and narrative templates. Leading NLG platforms can produce intelligent content that describes measurable features of a topic, while accurately generating interesting angles within the context of subject-level and audience attributes. Yet, while natural language generation software engineers have excelled at producing descriptive and informative machines, they have struggled to develop a beneficial solution to the Online Retail industry. Writesof’s Automated Copywriting platform, which we call “AC”, is developed specifically for online product marketing. systems are great for descriptive writing, they but have struggled with dynamic personalization and persuasive messaging. , typically measurable attributes and events. structured data and text templates into narratives that describe measurable attributes and events. that Your marketing team wants machines that write copy. just don’t know it yet. Our machines are naturally tuned to echo brand voice and human writing styles, each focused on unique campaign goals and audience segments. Empower your writers to shift focus to creative branding, message tuning, and personalization segments, rather than spending ROI-critical time on keyword placement, audience analytics, and ad experimentation.
Audience-Driven Machine Learning
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Market Driven Message Valuation
Your marketing team wants machines that write copy, they just don’t know it yet. Our machines are naturally tuned to echo brand voice and human writing styles, each focused on unique campaign goals and audience segments. Empower your writers to shift focus to creative branding, message tuning, and personalization segments, rather than spending ROI-critical time on keyword placement, audience analytics, and ad experimentation.
Partner With Writesof. Write Your Future.
Thousands of online merchants will grow their business this year, but those with the right technology partners will be best positioned for growth in an increasingly competitive e-commerce market. Your business should be committed to providing real-time personalized product communications that adapt with customer browsing behavior. This is not some futuristic concept—it’s here, and the technologies that make it possible is developing fast.
One such technology in the mix is natural language generation. NLG, however, is currently only used by a handful of large firms for multi-user message personalization. Online sellers managing thousands of SKUs or more have relied on basic NLG templates which tend to produce content that lacks persuasive and personable characteristics. But in today’s competitive online commerce world, effective use of personalization makes the customer feel that the retailer knows what they want, particularly in the context of make-or-break text content in product pages, ads, and notifications.
- Online Retailers
- Product Brands
- E-Commerce
- Manufacturers
- Wholesalers
- B2B Online
- Omni-Retail
- Product Catalogs
Data Integration, Solved.
AC is best suited to integrate with long product assortments of 10,000 SKUs or more. Writesof’s natural language processing tools will retrieve, parse and classify structured data sets, extracting product information and keywords, by SKU. The NLP tools are equipped to process html, product information, competitor data, as well as traffic and user behavior analytics. If your firm uses a product information management (PIM) system, we transmit data by feed or scheduled transfer. Typical feed file formats include HTML, XML, CSV, JSON, and TXT. API or adapter integration is recommended, but is not necessary until you are ready.
| PIM | Analytics | Channels |
|---|---|---|
| Oracle | E-tail: | |
| IBM | Adobe | Ads |
| RiverSand | NetSuite | |
| Salsify | MuleSoft | Push |
| inRiver | Tableau | Affiliate |
| *Integrated PIM and Analytics Platforms and E-commerce Channels. | ||
NLP & Artificial Intelligence
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Opportunity in Online Retail
Consumer brands, manufacturers, and web-only retailers are best positioned for growth in the online sales department. Omnichannel sellers that make smart investments in advancing their technical ability will find it easier to adapt to competitive environments. Customer experience, personalization, and marketing platforms will be under intense focus in the coming years. Online sellers that offer thousands of SKUs more often than not aim to expand their assortment at a greater rate than product launch capacity. Frequently, copy writing, above image assets, is the number one bottle neck in the product launch cycle. workflow. Companies that sell thousands of SKUs online and aim to sell thousands more, end to have the largest growth potential. Online retailers that invest in heavily in marketing communications and personalized shopping experience will be best positioned for growth. Brands with the capacity to speak directly to their customers via blogs and email subscriptions have greater potential to acquire new customers and cultivate brand loyalty.
Automated Copywriting
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Message Analytics
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NLP For Brands
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As the founder of one of the largest online retail sites in the flooring category, I recall our greatest challenge at the time was content personalization and keyword selection. Since being introduced to Writesof, nearly five years ago, we are not capable of producing millions of unique product descriptions for more than 100,000 SKUs. Just one meeting has enabled us to shift away from a competitive strategy that required us to hire analytics-trained copywriters to now having a strategy that produces valuable content around the clock, or whenever we want it.
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NATURAL LANGUAGE GENERATION
With Writesof’s launch of Automated Copywriting— “AC”, online retailers and product marketers can now harness the power of natural language generation (NLG) with e-com tailored natural language processing (NLP) platforms that understand your highly competitive and costly content creation workflows.
A PARTNERSHIP THAT WRITES YOUR TICKET
Your top and bottom line heavily depend on your writing department’s creative ability, adaptability, and productivity. We want to partner with you to look deeply into your content, to analyze the crap out of it, and to present you with natural language generation examples that will prove substantial value-ROI, over benchmarked performance data.
