We process language chunks by their linguistic characteristics in multi-dimensional relationships with user behavior and profile data.  Here is a simplified view of what types of data we process.

Objective Linguistic Characteristics

  • Product Features
  • Diction (contextual)
  • Parts of Speech
  • Grammars
  • Tone (contextual)
  • Author Voice (style, diction)

Subjective Linguistic Charachteristics

  • Customer Benefits, Advantages
  • Product Attribute Qualities
  • Diction (artistry, novelty)
  • Emotion Evocation
  • Communication Objective

User Behavior

  • Customer Journey
  • On-Page Engagement
  • Customer Conversion
  • Post-Conversion Engagement
  • Brand Loyalty

User Profile

  • Demographic
  • Social (community)
  • Interests
  • Attitudes
  • Behaviors

For example, product page version, processing text by, using hundreds of variables and advanced user-behavior scoring algorithms which calculate language  by using.