We process language chunks by their linguistic characteristics in multi-dimensional relationships with user behavior and profile data. Here is a simplified view of what types of data we process.
Objective Linguistic Characteristics
- Product Features
- Diction (contextual)
- Parts of Speech
- Grammars
- Tone (contextual)
- Author Voice (style, diction)
Subjective Linguistic Charachteristics
- Customer Benefits, Advantages
- Product Attribute Qualities
- Diction (artistry, novelty)
- Emotion Evocation
- Communication Objective
User Behavior
- Customer Journey
- On-Page Engagement
- Customer Conversion
- Post-Conversion Engagement
- Brand Loyalty
User Profile
- Demographic
- Social (community)
- Interests
- Attitudes
- Behaviors
For example, product page version, processing text by, using hundreds of variables and advanced user-behavior scoring algorithms which calculate language by using.
