Writesof – Natural Language Generation Software Company

Manage Product Description Versions and User Targeting With Personalized Message Generation™

Online retailers that are able to personalize customer experience at the user level will convert more shoppers.  It is quite difficult for large online retailers, particularly those with more than 10,000 SKUs, to produce and manage product page versions.  User-based content differentiation, however, is a critically important aspect of product page personalization.  With improvements in personalized customer experience, online retailers are more competitive at winning and keeping customers.    With Writesof NLG systems, product marketers can generate dozens, even hundreds of product page versions.  Marketers can manage each version’s placement, positioning, and buyer journey destinations, personalizing the customer experience by unique visit.  Each ad’s unique landing page informs your team about a particular user’s behavior and journey.   As you implement differentiation in the customer journey, you can begin to track each unique journey in relationship with customer engagement for each product page version.

First To Launch New Products

Launch products before the container lands at your warehouse by virtually eliminating the content production bottleneck.  Test products, before purchase order, with carefully targeted messaging produced quickly and at a low cost.  Be first-to-market on new launches and respond quickly to successful competitor launches.  Sell products on a pre-order basis or with adjusted ship times.

First To Edit Product Messaging

Keep content fresh and updated – this is more important in online retail than any other content category.  Eliminate the mental block of having production limitations in the writing department.  Operate more freely and flexibly with product message editing and marketing agendas.  Never stop editing.  Fresh and personalized content will always win.

First To A/B Test Product Messaging

Create 100 unique product pages for a single SKU and test them all against each other and targeting differentiated user groups.  Test 100 unique ads with 100 unique product pages.  Create dozens of product descriptoin versions for each unique ad.  More differentiation.  More variables to test.  Better data between language and user.  Better language with NLG created specifically for product messaging.

First To Adapt Messaing To User Behavior

Data that explains how users behave with product communications is decision-able data, but not for humans.  Sure, you can use bits and pieces to create better message with a few segments, but your future success is tied to your ability to personalize the customer experience, not analyze it. Writesof gives product markters the power to adapt messages to users, communities, behaviors, and trends – to stay on message, delivering unique customer experiences via user-targeted product communications.

First To Adjust To Market Changes

Seasons change.  Promotional opportunites can be sudden.  Social media activity can throw you off guard.  New product launches can take you by surprise.  Writesof NLG adds agility and productivity to your marketing team and substantially reduces pressure on your writing department.  For writers who can accept the learning curve, both by the machine and by the human writer, our technology will virtually eliminate burdens on a departmental level, from data to distribution.

First To Differentiate Content

Content differentiation is non negotiable for search optimization.  All of your text content must be 100% unique, on-site and off-site.  Brands that sell thousands of unique SKUs may have thousands of unique resellers for each SKU. Writesof NLG can deliver customized product descriptions, millions of versions per SKU.  Brands can distribute each version, by country (foreign language), state, city, audience type, etc.  Differentiated content is critical – the other reasons should be obvious to a product marketer.

First to Personalize Product Communications

As our NLG learns about your customer base and user traffic, it will also learn how to adapt messaging to communicate more effectively to user groups and eventually to individual users.  In our opinion, in 2020, personalized communications is a myth.  It is impossible to even begin to understand how diversified people are.  The only way to pursue personalized communications is with machine learning, driven by user communication feedback.  The only way to do this, at this time, is with onine retail, where the user is providing difinitive engagement and responses.  It is the only area of the www where enough volume of user visits and data-rich interactions exist.  There are other humanitarian areas that Writesof plans to pursue with our NLG pursuits.  At this time, online retail, is the best training ground for our systems.  Over time, as they learn how people interact on social media, with respect to products, they will acquire more knowledge in the area of social communications, which is an important area of focus on training our NLG to communicate to all types of people, with various communication objectives.

First To Compete For Market Share

Organizations can start selling inventory before their competitors.  With higher quality, more enriched, and more personalized product messaging, product marketers will be stronger in all corners of the digital market, from press, to social media, to product pages.  First is always stronger, in position, in data, in agility.  The competitor that gets to the customer first, all else equal, will always win on position and visibility.  But all else is not equal – your messaging will be better than your competitors.  You can start taking market share before their launch.  You can respond to new product opportunities and competitive threats faster than the competition.

Generate Fully Enriched Content
That Self-Edits, Targeting Users

Your user and customer data, whether internal or managed by a third-party, is potent with hidden value.  Product marketers that actively seek and discover new insights into customer profile and behavioral data are better positioned to choose personalized marketing solutions that get results.

Writesof uses customer data to produces brand-tuned, user-targeted product messaging that can semi-autonomously self-edit by learning how different users interact with product details at varying paths along the customer journey.

By taking every opportunity to activate and utilize customer data, even that which is hidden, you can offer unique shoppers a unique experience, tailored to their individual personalities, interests, and affinities.

Keep Your Customer Data In House, Where It Belongs

For many organizations, customer data is their most valuable resource.  This data is what drives company decisions, from product development to logistics.  Every good business decision starts with the customer, the shopper, the market.

Writesof is strictly focused on uderstanding how your users interact with text on a page.  We have no need for your customer data.  We do, however, want to give you the tools that learn how your user traffic behaves with our language.  You can keep your data in the valut.  Just update us on how our language is performing, so we can help you provide a more personalized shopping experience for your customers.